Her Third Place
Branding
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Website design
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Branding ❀ Website design ❀
01 branding → ✼ 02 persona → 03 UX/UI → 04 website design →
01 branding → ✼ 02 persona → 03 UX/UI → 04 website design →
about
Her Third Place is a global community where women can join enriching activities around the world, fostering connection and empowerment.
For those deeply engaged, a private circle offers an exclusive, close-knit space to share meaningful moments.
ROLE
UX Designer
01 branding
Typography sets the tone in the ecosystem of Her Third Place, flexing between bold and refined. It speaks to the heart of the community, women who are powerful. It’s the perfect balance between strength and elegance, creating an atmosphere that is both inviting and inspiring.
02 persona
Zoe, the Creative and Aesthetic Gen Z
Age: 22
Occupation: Art & Design Graduate
Location: Los Angeles, USA
Interests: Fashion, photography, art, sustainability, social media, trends, aesthetic culture
Personality: Creative, social, trend-conscious, inspired by visual culture
Social medias: TikTok, Instagram, Pinterest
Background: Zoe is a recent graduate in Art & Design, deeply immersed in Gen Z culture. She loves experimenting with modern aesthetics, often exploring trends on Instagram and Pinterest. She's eager to connect with like-minded women who share her passion for creativity, art, and design.
Why She Would Like Her Third Place: Her Third Place offers the perfect mix of style, creativity, and community. With its aesthetic vibe and creative events, Zoe would find a welcoming space to connect with other young women and express herself.
Emily, the Career-Focused Newcomer
Age: 27
Occupation: Aspiring Software Developer
Location: Paris, France (formerly Sydney, Australia)
Interests: Tech, software development, networking, career growth, personal development
Personality: Ambitious, outgoing, practical, motivated
Background: Emily recently moved to Paris from Sydney to pursue her career in tech. After completing her degree in IT, she’s now focusing on building a career in software development. She’s eager to meet new people, grow her network, and find a community that supports her professional goals.
Why She Would Like Her Third Place: Her Third Place would be the perfect environment for Emily to expand her network, learn from others, and feel supported in her career journey.
Sophia, the Young Entrepreneur Seeking Connection
Age: 31
Occupation: Startup Founder
Location: London, UK
Interests: Outdoor adventures, personal growth, networking, mindfulness, photography, wine tasting
Personality: Ambitious, creative, adventurous, open-minded
Background: Sophia is a young entrepreneur running her own startup. While she thrives on the challenges and rewards of building her business, the long hours and constant decision-making leave her craving moments of relaxation and genuine connection.
Why She Would Like Her Third Place: Her Third Place is exactly what Sophia needs to escape the pressures of entrepreneurship. The space offers opportunities to meet like-minded individuals, engage in outdoor activities, and take part in events that blend relaxation with personal growth. It’s a welcoming environment where she can recharge, forge new connections, and find inspiration outside of work.
03 UX/UI
The customer journey for Her Third Place mirrors a woman’s emotional transformation as she discovers a space where she feels seen, supported, and empowered. From her first encounter with the platform to becoming an enthusiastic advocate, each phase is designed to nurture her evolving aspirations, and deepen her sense of belonging. It’s not just about meeting needs, it’s about creating meaningful emotional connections at every step.
03 website
Landing page
For the landing page, I wanted something highly immersive, where visitors immediately feel like they are stepping into a warm and welcoming environment. The goal is to create an atmosphere that feels like a space they would want to spend time in.
Activity reseach
An activity exploration page where you can instantly view activities that might suit you, along with their availability, location, and type.
Book an activity
The page includes a detailed event description, outlining how it will unfold, what’s included, and any items participants may need to bring along. A dynamic availability gauge shows how many spots are left, creating a sense of urgency for users to secure their booking.
Community building
The community page is for users to share a bit about themselves to receive early access to new activities, join the girls' community, and help understand their passions to create a more personalized experience. Once they've signed up, they’ll unlock their personal account with exclusive benefits and special offers available once the will be members of the private circle.